Cauliflower Tears
Really Welsh Cauliflowers have been a big part of the vegetable aisle in many Welsh retailers since October 2006. Grown and packed in Wales, branded Really Welsh, they stuck out, and for 2 years customers couldn't get enough right up until the recession at which point we started losing sales to smaller and cheaper caulis from other parts of the UK.
A hefty cauliflower fan club sends us lots of letters & emails. However the simple truth is that we can’t grow a cauliflower in Wales for the sort of money that it would require to take these imports on, so this Christmas there simply won't be a Really Welsh Cauli next to the turkey.
It seems that the public have voted with their wallets for cheaper non Welsh cauliflowers. Let us hope that cauliflower growing returns to the land of our fathers when the houses of our fathers are going up in value again!
Thank goodness that the cattle are still lowing and as we wave goodbye to the Really Welsh Cauliflower, we are getting ready to welcome Really Welsh Milk. Lots of Welsh Milk available is in our stores already of course, but very little is actually bottled here, and that's something we are going to change.. want to find out more?, why not drop us a line or join our mailing list, and we will keep you bang up to date! And don't shed too many tears for our 3 cauliflower years.
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Thanks Bryan
Interesting thoughts - all unfounded you will be pleased to know.
We aren’t growing Cauliflower in Wales, because at current supermarket retails it doesn’t return what our producers need to grow it (undermined by cheaper - probably Cornish - product).
So we will not have any cauliflower at all.
We don’t sell anything not produced in Wales.....
And we are very sad to hear you won’t be supporting our other Welsh products because we are working on a range of lines all produced here in Wales, all of which are currently “imported” in to our country
Thanks for the feedback - send us your address, and we will send you some Welsh grown daffodil bulbs in the post
Cheers
Richard & the team at Really Welsh
Rhiannon posted on 10.12.09
as we eat more caulis per head in Wales, its sad that you are the pulling plug. I guess it’s to do with profit margins opposed to the weather.
I for one wont be buying any of your other products because the profitability of these could be used to underpin the caulis.
I guess you’ll be growing them in Evesham or somewhere else in England so take the rest of your English produce with you and change your logo to the red cross on a white background.
Bryan George posted on 10.12.09